What is CRO? Why it Matters for Your Business

Many businesses invest significant resources in digital marketing efforts, yet unfortunately, many of these initiatives cannot demonstrate real returns on their investment. Conversion rate optimization (CRO) is an effective way to make sure your digital marketing is on track and working towards a clear goal – conversions.

What is CRO? Why it Matters for Your Business
What is CRO? Why it Matters for Your Business

What is Conversion Rate Optimization?

Conversion rate optimization is a digital marketing strategy that focuses on improving the performance of a website in terms of converting visitors into customers. The goal of CRO is to identify potential problems on your website, such as bad navigational structure, slow page load times, or low-quality content, and make improvements that will lead to an enhanced user experience and higher conversion rate.

CRO involves a variety of techniques, such as A/B testing, remarketing, and other data-driven tactics to uncover any areas that need improvement. By understanding the behavior of website visitors and making modifications to the content and design of the website, it is possible to increase conversion rates and maximize the return on any digital marketing investment.

Why Conversion Rate Optimization Matters?

Conversion rate optimization is essential for businesses who want to improve their services and maximize their return on investment. It allows businesses to understand how well their digital marketing campaigns are performing and make necessary changes in order to get better results. By focusing on the customer experience, it is possible to increase conversions and build brand loyalty.

CRO is also a great way to build a competitive advantage. By understanding customer behavior, it is possible to create a website that stands out from the competition and increases conversion rates. This can help businesses acquire customers more quickly, reducing their need to invest in additional marketing efforts.

How to Use Conversion Rate Optimization Strategies?

The key to successful conversion rate optimization is to take the necessary steps to identify areas of improvement on your website. In order to do this, you need to track user behavior, measure website performance, and make necessary changes to improve website usability and user experience.

Here are some ways you can use CRO to optimize your website and improve your conversion rate:

1. Conduct A/B Testing

A/B Testing is a process of running two different versions of a webpage simultaneously to see which one performs better. This allows businesses to identify areas of improvement and make necessary changes in order to increase conversions.

2. Implement Remarketing Strategies

Remarketing tactics involve targeting users who have previously interacted with your website. By retargeting these users, you can encourage them to return and make a purchase.

3. Improve User Experience

Improving the user experience is essential for any website. Analyzing user feedback, tracking web performance, and testing out various design elements can help you create an intuitive website that visitors will find enjoyable to use.

4. Improve Loading Times

Slow page load times can lead to high bounce rates and low conversions. Investing in web performance optimization can help you speed up your website, leading to better user retention and higher conversions.


By implementing conversion rate optimization strategies, businesses can increase website traffic, improve user engagement, and maximize their return on investment. With the right strategies in place, businesses can identify potential improvement areas and increase their conversion rates. If you’re looking to improve the performance of your website, it’s important to consider implementing some CRO tactics in order to maximize your digital marketing efforts.

Avaz Bokiev is the co-founder of Local SEO Studio, Digital Marketing Agency based in New York, NY. Follow him on Twitter @AvazBokiev and LinkedIn @avazbokiev.

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