Video SEO

Video SEO: All You Need to Do to Get Maximum ROI

When it comes to video SEO, there are a few things you should know to maximize your ROI from your videos. Whether you are a consumer or a business, knowing how to best optimize your content for search engine results pages (SERPs) is essential. From structured data markups to auto-identifying Key Moments, this guide is here to help you get the most out of your video SEO initiatives.

Video SEO - Optimize Your Videos for Search
Video SEO – Optimize Your Videos for Search

What is Video SEO?

Video SEO is the process of optimizing videos to appear in search engine results pages (SERPs). It is a process that involves the use of structured data markups and other technologies to help videos gain higher ranking positions on web searches. By making sure your videos are properly optimized, you can increase their visibility and reach more potential viewers.

Structured Data Markup and Seek Markup

Structured data markups are tags that allow search engines to identify data within a web page. This helps search engines to better understand the content of the page and how it should be indexed. VideoObject tags are one type of structured data markup that can be used for video SEO. This tag allows search engines to find out more information about the source player page, including the title, description, thumbnail and duration of the video.

Video SeekToAction markup
Video SeekToAction markup

Implement seek markup which enables Google to automatically identify Key Moments within a video. These are small segments of the video that can be used as starting points for viewers when they click on the result from a search engine. This helps viewers to get the most useful information from the video quickly and easily.

How to Utilize Key Moments for Video SEO

In order for Key Moments to be enabled for videos, creators must first add VideoObject structured data to each source player page. This is the page that is hosting the video, which users will embed in an iframe elsewhere. After this has been done, developers of embedded video players such as Youtube can enable Key Moments. If the video is being embedded with JavaScript, no wrapper is needed as player controls can be managed on the same URL page.

Once Key Moments are enabled, visitors will be able to see a list of small segments that they can click on when they click on the result from a search engine. These segments represent the parts of the video that contain the most informative and useful content. When clicked on, these segments will take the viewer to the creator’s web page with embedded player. The video will then begin playing from the time marker that was selected by the viewer.

What Does This Mean For You?

Video SEO is an important part of any online video marketing strategy. Not only does it help increase your videos’ visibility in searches, but it also allows visitors to get the most helpful information quickly and easily. Through the use of VideoObject tags, Seek markup, and Key Moments, you can make sure that your videos are properly optimized for the best possible search engine results.

Avaz Bokiev is the co-founder of Local SEO Studio, Digital Marketing Agency based in New York, NY. Follow him on Twitter @AvazBokiev and LinkedIn @avazbokiev.

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