Do you feel like your Google My Business rankings could be better? You’re not alone. Understanding how to use Google My Business to its full potential is a skill that takes time to master. If you’re puzzling over why your rankings have fallen, or you’re looking to climb the rankings, read on to find out the top factors that impact your Google My Business rankings.
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Relevance: The most important element
Relevance will always be the most important factor when it comes to SEO and Google My Business rankings. It’s important to make sure your business is listed in the right categories so your business is seen by the right people and customers. Blog activities like offering discounts or promotions and targeting local keywords make your business more relevant.
Quality content
Creating quality content relevant to your Google My Business topic is essential. The content should be interesting, informative, and relevant to potential customers looking for services or products like what you offer. It’s also important to include great graphics, engage with your followers, and monitor your customers’ feedback.
Aggressive SEO tactics
It is extremely important to have a comprehensive SEO plan. Typical SEO tactics like including relevant keywords, using meta tags, building backlinks and optimizing every page on your website will help improve your Google My Business rankings. Also, consider using other ways like paid search, email marketing, and social media to increase your visibility.
Consistency and regular updates
To keep your Google My Business up to date, you should update your data regularly. Whether it’s changing your hours of operation, updating product or service offerings, or simply providing fresh and unique content, doing so consistently is important to ensure a steady flow of customers and increase your overall visibility.
Reviews and Ratings
Having customer reviews and ratings is invaluable when it comes to boosting your Google My Business rankings. Existing and potential customers are more likely to trust companies with higher ratings. Therefore, encourage your customers to leave their ratings and reviews. In addition, it is important to monitor negative feedback and respond to it in a timely and appropriate manner.
Mobile Optimization
In this day and age, and especially with Google My Business, it’s important to ensure your website is properly optimized for mobile devices. This makes it easier for customers to find and access your products and services on the go and is also extremely important for Google’s ranking algorithm.
Proper Use of Location and NAPs
When it comes to your Google My Business listing, it’s important to not only make sure your address and phone number are correct, but also to include your business location data, such as a map and latitude/longitude coordinates. Also, remember to include your business name, address, and phone number, also known as NAP, on all online platforms and sites.
Optimization of titles and descriptions
Besides providing relevant and interesting content, it is important to also include titles and descriptions that are optimized for SEO purposes. This helps your business appear higher in the rankings and your content becomes more visible to potential customers.
Citing relevant sources
Including links to other websites related to your content is a great way to further increase your Google My Business rankings. This is especially true when it comes to citing authoritative sources as this will help increase your company’s reputation and credibility.
Use of Social Media
Finally, it is important to ensure that your social media accounts are up to date and active. This includes linking your accounts to your Google My Business page, making sure they’re categorized correctly, and include relevant content and hashtags.
These are just some of the most important factors that will help increase your Google My Business ranking. Ultimately, success comes from a combination of on-page and off-page SEO tactics. It’s also important to remember that SEO trends and techniques have evolved significantly over the years and will continue to do so in 2023 and beyond. By following current and future best practices, businesses can take full advantage of all the opportunities and benefits that come from using Google My Business.
