It’s no secret that SEO is constantly changing. What worked last year may not work this year, and what works today may not work tomorrow. This makes it difficult for businesses to keep up with the latest SEO trends and ensure their website is ranking high in Google.But what does the future hold for SEO?
Here are our predictions for the future of organic SEO.
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Voice search will become more important
With the rise of digital assistants like Siri, Alexa and Google Home, it’s no surprise that voice search is on the rise. According to a recent report from Google, 42% of adults use voice search at least once a day.
As voice search becomes more popular, it’s important for businesses to optimize their website for this type of search. This means ensuring your website is mobile-friendly and using long-tail keywords that reflect how people speak, not how they type.
Mobile-first indexing will become the norm
Mobile-first indexing is when Google indexes and ranks a website based on its mobile version. This is significant because more and more people are using mobile devices to access the internet. In fact, Google says 61% of users are more likely to leave a website that’s not mobile-friendly. Mobile-first indexing is already being used by Google, but it’s only being used for websites that are already optimized for mobile.
In the future, we predict that all websites will need to be optimized for mobile in order to rank in Google.
Visual search will become more important
As we all know, a picture is worth a thousand words. This is especially true when it comes to search engines. According to a report from Gospel, 67% of users say they are more likely to buy a product after seeing it in a search engine. This is why we believe visual search will become more important in the future. As visual search technology improves, so too will the way users search for products and services.
Google will continue to dominate
There’s no doubt about it, Google is the king of search engines. In fact, it’s so dominant that it’s become a verb. “I’m just going to Google it.” While there are other search engines out there, like Bing and Yahoo, they pale in comparison to Google.
This is why we believe Google will continue to dominate the search engine market in the future.
SEO will become more complex
As SEO evolves, it’s becoming more and more complex. What worked 10 years ago won’t work today, and what works today won’t work 10 years from now. This is because Google is constantly changing its algorithms, which means businesses need to constantly adapt their SEO strategy.
In the future, we believe SEO will become even more complex, making it even harder for businesses to keep up.
The need for speed will continue to increase
We live in a fast-paced world where people expect instant gratification. This is especially true when it comes to the internet. According to a recent study, 40% of users will abandon a website that takes more than 3 seconds to load.
This means that the need for speed will continue to increase in the future.
Personalization will become more important
We are all unique individuals with different needs and wants. This is why personalization is so important.
According to a study from Oracle, 74% of consumers say they are more likely to buy from a website that offers personalized recommendations. As personalization technology continues to evolve, we believe it will become even more important in the future.
Featured snippets will become more important
Featured snippets are the little boxes that appear at the top of the search results, usually containing an answer to a question. These snippets have become increasingly popular over the last few years and we believe they will only become more important in the future.
This is because they provide users with quick and easy answers to their questions, which is what we all want.
The rise of algorithm-based learning
Algorithm-based learning is a type of artificial intelligence that is used to improve the performance of algorithms. This technology is already being used by Google to improve its search algorithms. In the future, we believe this technology will be used by more businesses to improve their products and services.
Conclusion
As you can see, the future of SEO is looking pretty exciting. Voice search, mobile-first indexing, visual search and personalization are just some of the things that we can expect in the future. Only time will tell what the future holds for SEO.
What do you think the future of SEO holds? Let us know in the comments below.