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Microsoft to add ChatGPT to Bing Search

Microsoft is said to be planning to unveil a new version of Bing that will utilize ChatGPT to respond to search queries. According to The Information, Microsoft is aiming to launch this feature by the end of March in an effort to better compete with Google.

Microsoft to add ChatGPT to Bing Search
Microsoft to add ChatGPT to Bing Search

What is ChatGPT?

ChatGPT is a large language model chatbot developed by OpenAI based on GPT-3.5. It has a remarkable ability to interact in conversational dialogue, generate coherent and relevant responses, and provide accurate answers to a wide range of questions. 

What is Bing? 

Bing is a search engine operated by Microsoft. It was launched in 2009 and is designed to help users find information on the internet. Bing is available online at and can also be accessed through Microsoft’s Edge web browser, as well as through the Bing app on mobile devices.

How adding ChatGPT to Bing changes search?

Adding ChatGPT to Bing’s search function could make the search experience more intuitive and user-friendly for people who may not be familiar with the traditional keyword-based search format. It could also make it easier for users to find information on a wider range of topics, as they would be able to ask more specific questions or make more detailed requests.

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Avaz Bokiev is the co-founder of Local SEO Studio, Digital Marketing Agency based in New York, NY. Follow him on Twitter @AvazBokiev and LinkedIn @avazbokiev.

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