What’s changing?
Starting on January 19, Google’s ‘Remove Redundant Keywords’ recommendation will be able to include keywords across different match types. This means that the recommendation will now suggest removing redundant keywords not only within the same ad group, destination, bidding strategy, and match type, but also across different match types.
To view match type reports, simply click ‘Segment’ on the ‘Search Keywords’ report and select ‘Search Terms Match Type.’ For more information on this recommendation, check out Google Ads Help Center.
Why Google is making this update?
Redundant keywords are essentially the same as higher-performing keywords or keywords with broader match types. By removing these redundant keywords and combining your keywords across different match types, you can more easily manage your account without negatively impacting your performance.
Your ads will still be able to appear in the same searches, but you’ll have a more streamlined approach to keyword management.
How can you turn off recommendations for this type?
Stay ahead of the game by reading our Digital Marketing blog – the go-to destination for the latest and greatest in our industry!
This Post Has One Comment