As a business owner, you know the importance of optimizing your website for search engines. But did you know that you can also optimize your Google My Business photos?
Google My Business is a free platform that allows businesses to manage their online presence. This includes adding photos, business hours, contact information, and more.
While photos are not a ranking factor in Google’s algorithm, they can still have a significant impact on your business. Here are some guidelines for optimizing your Google My Business photos:
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Include a mix of photos
Your Google My Business photos should include a mix of images that show off your business. This could include product photos, photos of your store or office, and even photos of your team.
Use high-quality images
The photos you upload to Google My Business should be high-quality. This means they should be clear and free of any blurriness or graininess.
Optimize your photos for SEO
Just like your website, your Google My Business photos should be optimized for SEO. This means including keywords in the file names and alt text of your photos.
Choose the right file format
When uploading photos to Google My Business, make sure to use the right file format. Google recommends using JPEG or PNG files.
Don’t forget the cover photo
Your Google My Business cover photo is one of the first things potential customers will see. Make sure to choose an eye-catching image that accurately represents your business.
By following these guidelines, you can maximize the impact of your Google My Business photos and attract more customers to your business.