When it comes to search engine optimization (SEO), one of the most important factors to consider is the concept of E-A-T. E-A-T stands for expertise, authority, and trustworthiness, and it’s a critical aspect of how Google determines the quality and relevance of a website. But what exactly is E-A-T, and how does it work? In this blog post, we’ll explore how Google patents can help explain the mechanics of E-A-T.
Contents of the Article
What is E-A-T?
E-A-T is a concept first introduced by Google in its Quality Rater Guidelines. These guidelines are used to train human evaluators to assess the quality of websites and pages in Google’s search results. According to the guidelines, E-A-T is a measure of a website’s credibility and trustworthiness. It takes into account the expertise of the website’s creator, the authority of the website, and the trustworthiness of the website.
Expertise refers to the creator’s knowledge and experience in the topic they are writing about. Authority refers to the website’s reputation and credibility in the industry. Trustworthiness refers to the website’s ability to provide accurate and reliable information. Together, these three factors help Google determine the overall quality and relevance of a website.
How Google Patents Can Help Explain E-A-T?
Google patents can provide valuable insights into how the search engine giant approaches E-A-T. The patent “Determining the Trustworthiness of a Person” which describes a method for evaluating the trustworthiness of a website based on various factors such as the website’s content, its backlinks, and the reputation of its authors.
“Ranking Documents Based on User Behavior and/or Feature Data” patent which describes a method for using user behavior data, such as click-through rates and dwell time, to determine the relevance and quality of a website. This patent suggests that Google takes into account how users interact with a website as a measure of its E-A-T.
Another patent “Systems and Methods for Identifying High-Quality Resources” describes a method for identifying high-quality resources based on a combination of factors such as the website’s content, its backlinks, and the reputation of its authors. This patent also suggests that Google takes into account the expertise, authority, and trustworthiness of a website in determining its quality and relevance.
Conclusion
The E-A-T is a critical aspect of how Google determines the quality and relevance of a website. By understanding the mechanics of E-A-T, businesses can improve their SEO efforts and increase their visibility in search results. Google patents can provide valuable insights into how the search engine giant approaches E-A-T and can be a valuable resource in understanding and improving a website’s E-A-T.
