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7 Ways Google Uses AI to Improve its Products

Google has been a leader in Artificial Intelligence (AI) development for over two decades now. From search to YouTube and beyond, Google has implemented AI solutions in many ways— here are seven ways they are using AI to improve the user experience in both their existing and developing products.

7 Ways Google Uses AI to Improve its Products
7 Ways Google Uses AI to Improve its Products

Since 2015, Google has implemented AI in Google Photos to make searching for pictures easier. Looking for a photo of your brother on the beach? Google Photos will show you your exact photos with no trouble. Recently, Google also implemented AI technology in Photos so that users can revisit forgotten “Memories”.

AI Powers YouTube

It’s no secret that AI plays a role in YouTube. Autocomplete and spell-check are just two of the many AI-powered features used on YouTube. And if you’ve ever noticed that Gmail has less spam than other popular email services, you can thank AI for that, too.

AI Drives Maps and Navigation

Google Maps is an amazing resource, and not just for Navigation. AI-powered features like Traffic Prediction, Live Prediction and Scheduled Departures can show you both the current and future traffic conditions of the route you’re taking. With this information, you can make an informed decision on when to start your journey.

AI Enhances Chrome

AI is also used to help protect Chrome users when they use any type of internet-connected device. Thanks to AI, users will receive warning messages about potential malicious sites, for example. AI also helps Chrome predict search engine results to deliver faster results even if you’re not connected to the internet.

Speech Recognition with Google Assistant

Speech recognition in the form of Google Assistant has become quite popular. AI is being used to improve how Assistant understands and responds to questions from users. Assistant can take in complex commands such as, “What’s the weather forecast for Chicago on Sunday?” and provide an answer.

AI Translates Languages

Google Translate is a great tool for anyone who is multilingual and also helpful for anyone travelling to a foreign country. AI-based algorithms are used to make translations as accurate as possible, enabling people to bridge the language barrier.

Security is Improved by AI

And last but not least, Google is using AI to improve security. AI helps detect malicious files and programs while recognizing suspicious activities on Google accounts. Using AI, the company is able to identify any new or unknown cyber threats, providing a great layer of security for those using Google products.


These are just a few of the many ways Google is using Artificial Intelligence in its core products. The industry is ever-evolving, and Google will continue to use AI technology for more advanced applications. As AI continues to develop and improve, we can expect to see Google leverage it for more results and better user experiences.

Avaz Bokiev is the co-founder of Local SEO Studio, Digital Marketing Agency based in New York, NY. Follow him on Twitter @AvazBokiev and LinkedIn @avazbokiev.

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