SEO Tools

7 Best Competitive Analysis SEO tools

Are you looking for the best SEO tools to help you rank higher in search engine results? If so, you’re not alone.

Every day, millions of people use search engines to find the information they need. And every day, businesses compete for those same people.

To win the competition, you need to know what your competitors are doing. And that’s where competitive analysis comes in.

Competitive analysis is the process of evaluating your competitors and their SEO strategies. By understanding what they’re doing, you can adapt and improve your own SEO efforts.

There are a lot of different SEO tools out there that can help you with competitive analysis. But which ones are the best?

In this article, we’ll share 7 of the best competitive analysis SEO tools.

1. Google Search Console

Google Search Console is a free tool that lets you view your website’s search performance.

Google Search Console
Google Search Console

To use it, simply add your website and verify ownership. Then, you can see how often your site appears in Google search results, what keywords people are using to find your site, and more.

2. SEMrush

SEMrush is a paid tool that offers a 7-day free trial. It’s a comprehensive SEO platform that gives you insights into your own website and your competitors’ websites.

SEMrush Competition Analysis
SEMrush Competition Analysis

With SEMrush, you can see which keywords your competitors are ranking for, what their backlink profile looks like, and more.

3. Ahrefs

Ahrefs is another paid SEO platform that offers a 7-day free trial. It’s similar to SEMrush in that it provides insights into both your own website and your competitors’ websites.

Ahrefs SEO Tools

Some of the things you can see with Ahrefs include your competitor’s backlinks, organic traffic, and top-performing pages.

4. Moz Pro

Moz Pro is a paid SEO platform that offers a 30-day free trial. It provides insights into your website and your competitors’ websites, just like the other tools on this list.

Credit: Moz

One of the things that sets Moz Pro apart is its MozBar toolbar. This toolbar gives you data about any website you visit, which can be helpful for quickly evaluating your competition.

5. SpyFu

SpyFu is a paid tool that offers a 14-day free trial. It’s an SEO platform that provides insights into both your own website and your competitors’ websites.

With SpyFu, you can see which keywords your competitors are ranking for, what their estimated monthly organic traffic is, and more.

Google Trends is a free tool that shows you how popular a given keyword is.

Google Trends 2023
Google Trends 2023

To use it, simply enter a keyword and select your location. Google Trends will then show you how that keyword has been trending over time.

This is helpful for understanding which keywords are most popular in your industry.

7. SERPWoo

SERPWoo is a paid tool that offers a 7-day free trial. It’s an SEO platform that provides insights into your competitors’ rankings.

Credit: SERPWoo

SERPWoo lets you see which keywords your competitors are ranking for, what their estimated monthly organic traffic is, and more.

Which of These Competitive Analysis SEO Tools Is Right for You?

All of the competitive analysis SEO tools on this list can be helpful for understanding your competition.

To choose the right tool for you, start by considering your budget and your needs. If you’re on a tight budget, look for a free tool like Google Search Console or Google Trends.

If you need more comprehensive data, however, you’ll need to choose a paid tool. In that case, it’s worth considering a platform like SEMrush or Moz Pro that offers a free trial. That way, you can try out the tool before committing to a paid plan.

Avaz Bokiev is the co-founder of Local SEO Studio, Digital Marketing Agency based in New York, NY. Follow him on Twitter @AvazBokiev and LinkedIn @avazbokiev.

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